Latest News

YouTube launches shoppable videos
Google is looking to shorten the path to purchase for brands with the introduction of a new ‘channel gadget’ on YouTube that allows shoppers to purchase goods directly from within a video.

News Audi launches its own mobile AR platform

Festival Special The Festival of Media LatAm 2013 theme unveiled

M&M Global TV

What Chinese want - Tom Doctoroff 13 May 2013 - With the largest annual migration of humans, Chinese New Year, still fresh in the minds of marketers JWT APAC chief executive Tom Doctoroff shares the best way to engage with a population whose spending power is increasing at unparalleled speed.

Lessons from the Asia Pacific - Karim Temsamani 07 May 2013 - Google's newly appointed head of Asia Karim Temsamani offers insights into how Asia continues to push the boundaries of innovation.

Driving eastwards - Volkswagen's Paul Hu 03 May 2013 - With car ownership penetration increasing, the Chinese society is turning more and more mobile. Paul Hu demonstrates how VW is using marketing to catch its targets on the move.

Shifting the campaign agenda - Roger Fisk 23 April 2013 - How politicians dictate the political agenda across media has changed radically, no-one epitomises this more than Barack Obama. What can marketers learn from 'Brand Obama'? President Obama's aide and operative Roger Fisk explains.

Opinion

The rise of a new hybrid medium 15 May 2013 - ECNlive founder and chief executive Antony Ceravolo looks at evolutions in the out-of-home sector and explains how internet connectivity and real-time content has created a new hybrid medium.

Media barter: what is it and how does it work? 07 May 2013 - Astus chief executive Frances Dickens takes a look at the growth of media barter and examines its impact on pan-European ad campaigns.

The mobile DSP – “We’re nearly there” 03 May 2013 - M&C Saatchi Mobile senior vice-president Eric Mugnier discusses whether demand side platforms (DSPs) can transform mobile advertising in the same way that they revolutionised traditional “fixed” online advertising.

More Opinion »

Features

My Life in Advertising – Peter Fitton, Disney 17 May 2013 - Disneymedia+ senior vice-president and general manager Peter Fitton talks Jenni Baker through his career with one of the world’s most loved brands and explains why he thinks TV has a promising future.

FOMG Awards Jury: Digitall’s Ghayath Sioufi 19 April 2013 - Digitall chief operations officer Ghayath Sioufi, Festival of Media Global Awards judge, tells M&M Global what excites him about the media industry today and why at the end of the day it’s not all about the winning.

FOMG Awards Jury: Mastercard’s Ben Jankowski 15 April 2013 - Ahead of The Festival of Media Global Awards, M&M Global caught up with Mastercard group head of global media Ben Jankowski, chair of the jury, to find out what excites him about the media industry today.

Diageo CMO Andy Fennell: “All marketing is digital” 25 March 2013 - Diageo’s global CMO Andy Fennell talks to Jenni Baker about the importance of “feeling” growth and why digital should be at the heart of marketing.

More Features »

News

Mastercard in tie-up with Roland-Garros Audi launches its own mobile AR platform Glue Isobar unveils new creative line-up YouTube launches shoppable video gadget TubeMogul hires Nick Reid as UK MD

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M&M Global Awards 2013

The M&M Global Awards are back! Save the date for one of the best nights on the advertising industry calendar: September 5, 2013

Site now open for entries

KEY DATES

Entry deadline: May 24

Shortlist announced: July 17

M&M Global Awards: September 5

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