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Latest news

Rapid growth for smartphones in Brazil

Smartphone sales in Brazil have risen by 128% in the first half of 2010 year-on-year, according to new research.

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M&M EZINE

August eZine

Click here to read M&M's monthly eZine.

Includes: an interview with AT&T's Esther Lee, the M&M Awards shortlist and the best of the M&M Blog


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M&M AWARDS 2010

M&M Essential Upgrade

The winners of the M&M Awards 2010 will be announced at a Gala Dinner on 9 September 2010, at the Grosvenor House Hotel in London. 

BOOK YOUR TABLE NOW

Campaign of the week

 

Knife Crime

Simply clever TV ad

A remote controlled car boot is one of the features of the Skoda Superb Estate car, making it convenient for passengers to open up the trunk when they are carrying lots of heavy luggage items. These sorts of features are normally best demonstrated on the showroom floor, but Skoda wanted to find a way to allow people to experience the feature without leaving their sitting rooms. The solution was to screen two TV spots simultaneously on different channels, on featuring the Skoda Superb Estate with the boot door closed and one with the boot door open. By changing the channel, TV viewers could effectively open the boot door using their remote control.

Click here to read full case study for free

Other News

Domestic push for SA campaign

02 September 2010

South Africa Tourism (SAT) has launched its annual 'Tourism Month’, as part of its 'Sho’t Left’ campaign targeting the domestic tourism market.

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UM wins Ecco account

02 September 2010

Footwear brand Ecco has selected UM to handle its $42.6m global media planning and buying business.

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TV growth continues in US

02 September 2010

The number of TV households in the US is set to grow to 115.9 million during the 2010-2011 season, according to Nielsen Company figures.

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TLC expands into Asia-Pacific

02 September 2010

Discovery Networks International has increased the reach of its lifestyle channel TLC with roll-out across 20 markets in the Asia-Pacific region.

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Saudi tourism halted

02 September 2010

A ban on issuing tourist visas in Saudi Arabia has caused anger throughout the country’s tourism sector.

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EU deals stops of the flow of Oz champagne

01 September 2010

A new deal has been agreed between the EU and Australia over wine labelling.

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Alterian acquires analytics firm

01 September 2010

Alterian has acquired Intrepid, the international market research and social media analytics consultancy.

(more)