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BA appoints new head of marketing

British Airways has appointed Kerris Bright as its new head of global marketing.

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Campaign of the week

Bekol

The deaf bubble

Coping with hearing loss can be extremely traumatic. Sufferers, particularly the elderly can feel cut off from the rest of the world and find it difficult to adjust. Many face issues of denial and isolation and are unsure where they can turn for help.  Voluntary organisation Bekol works to help those afflicted with hearing loss and deafness in Israel, but it needed to find a way to raise awareness of the disability, promote its services and attract donations. Bekol needed to find a way to break out the bubble.

Click here to read full case study for free

Other News

HP and MTV promote the 'green revolution'

08 February 2010

HP and MTV are joining forces on a global effort to encourage young people to join the green revolution.

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Super Bowl ad talk dominated by social messages

08 February 2010

Controversy surrounding social issue ads is generating the most attention ahead of the Super Bowl, a Nielsen Company analysis has revealed.

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Smartphones push mobile internet access

08 February 2010

Up to 16 million people in the UK used their mobile phone to access the internet in December 2009, according to the GSMA Mobile Media Metrics service.

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Vivaki's Pool releases first results

05 February 2010

Hulu's Ad Selector is the most effective ad model format, according to Vivaki's research initiative The Pool.

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TV ads tailored for online prove most popular

05 February 2010

Consumers respond better to TV ads adapted for online viewing than original web ads, according to figures from The Nielsen Company.

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New global head of sales at IMG

05 February 2010

IMG Media has made Ioris Francini its new worldwide head of sales.

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Nead lands new role at PHD

05 February 2010

Howard Nead has been promoted from UK managing partner to global business development director at PHD.

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