
The percentage of cellular-only homes in the US.
British Airways has appointed Kerris Bright as its new head of global marketing.
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Coping with hearing loss can be extremely traumatic. Sufferers, particularly the elderly can feel cut off from the rest of the world and find it difficult to adjust. Many face issues of denial and isolation and are unsure where they can turn for help. Voluntary organisation Bekol works to help those afflicted with hearing loss and deafness in Israel, but it needed to find a way to raise awareness of the disability, promote its services and attract donations. Bekol needed to find a way to break out the bubble.
08 February 2010
HP and MTV are joining forces on a global effort to encourage young people to join the green revolution.
(more)08 February 2010
Controversy surrounding social issue ads is generating the most attention ahead of the Super Bowl, a Nielsen Company analysis has revealed.
(more)08 February 2010
Up to 16 million people in the UK used their mobile phone to access the internet in December 2009, according to the GSMA Mobile Media Metrics service.
(more)05 February 2010
Hulu's Ad Selector is the most effective ad model format, according to Vivaki's research initiative The Pool.
(more)05 February 2010
Consumers respond better to TV ads adapted for online viewing than original web ads, according to figures from The Nielsen Company.
(more)05 February 2010
IMG Media has made Ioris Francini its new worldwide head of sales.
(more)05 February 2010
Howard Nead has been promoted from UK managing partner to global business development director at PHD.
(more)
Ad networks wake up to regulation
Teaching an old dog new campaign tricks
The passport to the tourist pot of gold
Pouring money down the drain? Why ROI strategies still aren't watertight
Writing a new page in the online book: the real opportunity in social media
Switch on your mobile phone please: a new category opens up for in-flight
Creative accounting: the current imperative for creativity
No place for counterfeits: why brands can't buy trust