Wikipedia founder to give keynote at Festival of Media
Jimmy Wales, founder of Wikipedia, the encyclopaedia for the digital age, is to deliver the opening keynote at the Festival of Media.
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The 3,500 residents of the Arctic town of Inuvik in the Northwest Territories in Canada live without a sunrise for several weeks every winter. Juice brand Tropicana, the self-appointed National Provider of Brighter Mornings, decided to cheer these residents up and promote the launch of its newest variant, fortified with calcium and vitamin D. It did this by creating an artificial sun comprising of an enormous helium balloon which emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the 'sun' in Inuvik for a series of documentary-style commercials.
Dutch execs launch international agency
11 March 2010
Former advertising executives from Dutch agencies DDB, Pindakaas and Blender57 have joined forces to open OneBigAgency.
(more)Profit slumps at JCDecaux
11 March 2010
JCDecaux has reported a 77.3% drop in net income to €24.5m in its 2009 financial results.
(more)Publicis appoints CEO for South Africa
11 March 2010
Kevin Tromp has been made chief executive at Publicis South Africa replacing the retiring Francis Blitz.
(more)Youtube opens up mobile ad space
11 March 2010
US and Japanese companies will now be able to advertise on Youtube's mobile websites.
(more)Axel Springer holds steady
11 March 2010
Axel Springer has emerged from the global recession relatively unscathed with revenues of €2,611m for 2009, down 4.3% year-on-year.
(more)Gerth joins Bloomberg BusinessWeek
11 March 2010
Christoph Gerth has joined Bloomberg BusinessWeek as regional director.
(more)Greece launches refurbished ad campaign
11 March 2010
Greece is to kick-off a global advertising campaign running under the tagline 'Kalimera'.
(more)
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