Targeted mobile campaigns for advertisers
InMobi has unveiled its service designed to allow mobile advertisers to target locally by city.
MorePAN-EUROPEAN MEDIA GUIDE
M&M Pan-European Media GuideThe online version of the Media Guide features extended profiles, additional contact information and much more. Also, find details on how to purchase a hard copy of this essential guide.
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While M&M is under development click here for the latest features, analysis and research plus much more.
The 3,500 residents of the Arctic town of Inuvik in the Northwest Territories in Canada live without a sunrise for several weeks every winter. Juice brand Tropicana, the self-appointed National Provider of Brighter Mornings, decided to cheer these residents up and promote the launch of its newest variant, fortified with calcium and vitamin D. It did this by creating an artificial sun comprising of an enormous helium balloon which emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the 'sun' in Inuvik for a series of documentary-style commercials.
Asics sportswear range backed with Euro drive
10 March 2010
Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi.
(more)EU sees positive FMCG growth
10 March 2010
Fast moving consumer goods growth across Europe outstripped the US in the fourth quarter of 2009, according to figures from The Nielsen Company.
(more)SMG turns focus to experiential
10 March 2010
Starcom MediaVest Group (SMG) is to strengthen its UK experiential offering with a new standalone division.
(more)German consumers making the most of economic crisis
10 March 2010
Around 46% of German households are expected to be “crisis resistant" during 2010, according to the German Association for Consumer Research (GFK)
(more)IHT uses viral to promote series
10 March 2010
International Herald Tribune is backing a new editorial series with a viral campaign targeting influential business women.
(more)Millward Brown creates viral metric
10 March 2010
Millward Brown has released a new metric that predicts the viral potential of an ad before it is released.
(more)MMA releases whitepaper on rich media mobile advertising
10 March 2010
The Mobile Marketing Association (MMA) has published a new whitepaper on rich media mobile advertising to address the growing use of the medium.
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