UBS has partnered with Teads to support its global brand campaign, featuring the slogan, ‘For some of life’s questions you are not alone – together we can find an answer’.
The campaign, which will focus on the importance the Swiss financial services brand places on sharing expertise, will feature a series of questions with content linking back to a microsite, with answers to the questions.
“UBS is one of the most well recognised and respected names in financial services,” said Teads chief executive Bertrand Quesada. “Refreshing such a strong brand is an exciting undertaking and we are proud to be a part of this.
“Our network of premium publishing partnerships gives us unique access to opinion formers and influencers across the globe and we’re looking forward to helping UBS reach these consumers on all their devices with a compelling content-rich campaign.”
All ads will be 100% viewable and Teads will use its inRead format for the campaign, placing ads within two paragraphs of test and giving it a cross channel reach across all devices via a selection of top-tier publisher sites.
“Our audiences are extremely digitally savvy and we needed a partner with outstanding international reach,” said UBS group head advertising, brand strategy and media Winifred Daun.
“Teads have an excellent network of premium publishers and can ensure our creative is 100% viewable.”