21st Century Fox is reviewing its worldwide media buying and planning business across its film, TV and home entertainment groups.
The review includes the Fox Film Studio, Fox Broadcasting, Fox News and the FX Networks, amongst others. Collectively, these divisions spend an estimated $1bn a year in media.
Last year, in the US alone, the company spent $770m in measured media, according to Kantar.
The company confirmed the review to AdAge: We are getting great service from all of our current agency partners so this review is not about performance or cost.
“The rules of consumer engagement in our business are shifting quickly and dramatically. After more than 10 years since our last company-wide global review, we are going through this process to ensure we have the right agency partners who are best equipped to work with us to reimagine the future of marketing for 21st Century Fox’s leading brands.”
The company currently employs several media agencies including Publicis Groupes Zenith Media and Dentsu Aegis Vizeum, who are the main incumbents on the account.
The review is expected to cover traditional media planning and buying, search, social and programmatic, and is will be completed by the end of the year.
