Globeshift The shifting balances of economic power and its impact on business

insight

Japan: picking over the pieces 24 June 2011 - Japan’s importance on the world economic stage means there’s now a massive financial imperative to re-engage stakeholders, rebuild the nation brand and get the country back on its feet in the wake of its enormous humanitarian disaster. Turkish Airlines: delights in sports connection 24 June 2011 - When Manchester United and Barcelona took to the pitch to contest European football’s premier competition more than 110 million viewers joined the 88,000 attending. Kosovo The path to recognition 20 January 2011 - As the newest state on the block, Kosovo has a lot to shout about, though it has some hurdles to pass first. A perspective from... Havaianas’ Afonso Sugiyama 13 January 2011 - The president of Alpargatas USA, parent company of Havaianas, Afonso Sugiyama talks about the challenges of exporting the brand to a global audience. LatAm takes its place on the world stage 16 December 2010 - The Latin Americans are confident that their shores offer greater opportunities for international advertisers than competitors China and India. Brazil Embratur shakes off stereotypes 13 October 2010 - Preparations for the World Cup in 2014 and the 2016 Olympics are now in full swing as Brazil promotes its host cities via a dedicated website, social networking sites and air carriers. Muslim brands keep faith with their audience 12 October 2010 - If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley. A perspective from… Pakistan’s Shaukat Aziz 12 October 2010 - The former Prime Minister of Pakistan speaks to Josh Colley about reaching Muslim consumers on a global scale. Australia, Canada, Hungary, Netherlands, Russia One world, many places 08 July 2010 - Based on Ipsos' Global Advisor survey, this report looks into citizens' relationships with their local area and who has the best quality of life. Knowledge Transfer 08 July 2010 - Ipsos ASI's guide to when and how to transfer advertising between markets