Professional services giant Accenture has acquired a 62% majority stake in German digital agency SinnerSchrader, with plans to integrate the business into its Accenture Interactive unit.
SinnerSchrader describes itself as a full-service digital agency, with 500 employees in studios in Hamburg, Berlin, Frankfurt, Munich, Prague and Hanover. Its clients include Allianz, Audi, BMW, Telefonica, TUI, Unitymedia and VW.
As part of the terms of the acquisition, SinnerSchrader co-founder Matthias Schrader will remain as chief executive of the company, and will eventually lead Accenture Interactive’s joint digital agency operations across Germany, Austria and Switzerland.
The deal is expected to close by the end of June.
“With SinnerSchrader, we continue to build out Accenture Interactive’s position as a leading digital customer experience agency”, said Brian Whipple, head of Accenture Interactive. “We combine design, innovation and the culture of an agency with the integration, scale, and technology of Accenture – and a laser-focus on helping clients create great customer experiences.”
Schrader added: “The planned acquisition will benefit our clients and employees as well as our shareholders. Linking our interdisciplinary culture spanning consulting, design and technology with the global organisation, technology skills, and industry expertise of Accenture and Accenture Interactive will enable us to service our clients more broadly and on a global scale.
“Our talents will have access to new and exciting projects and career opportunities.”
SinnerSchrader becomes Accenture Interactive’s tenth global acquisition, following its purchase of innovation consultancy Fjord and UK creative agency Karmarama.