Imagine a world where everything is connected, and anything can be known. Where clothing gathers customer data, refrigerators do the shopping, and companies tap into consumers’ sub-conscious thoughts. This is the future of marketing, and it’s already happening.

While it may sound like a future controlled by machines and corporations, it’s actually quite the opposite. It’s a world where consumers reign supreme. In this not-so-distant future, where everything that can be connected will be connected, consumer power will keep growing exponentially at the same speed and velocity of technology itself.

Listen to the full Adobe Marketing Podcast below.