Airbnb has bolstered its senior team with the recruitment for former Levi’s brand boss Brian Irving as global marketing director.

Reporting to Airbnb’s chief marketing officer Jonathan Mildenhall, Irving will oversee the brand’s advertising, partnerships and social media strategies.

Prior to joining Airbnb, Irving held a number of senior roles at Google, including global brand director for Google+ and global head of marketing at Google Play.

Irving started his career as a financial analyst at General Electric, and his career has seen him occupy posts on both agency and client side, including with General Motors, Digitas, RAPP, Apple and, between 2011 and 2012, as vice president for global digital marketing at Levi Strauss & Co.

In a statement to Marketing, Mildenhall said: “[Irving] has delivered amazing creative work for some of the most prominent and culturally iconic companies and we’re delighted to have him join us.

“While he has already made a name for himself, his experience, passion and drive will help us continue to build our brand, create meaningful marketing campaigns and help make us an iconic brand in our own right.”

Irving added: “I am inspired to work with this incredible team to build Airbnb into the first community-driven superbrand. We have an opportunity here to not only rethink the industry’s perception of brand positioning but also redefine the way the way we get there.”

Airbnb is shortlisted for International Advertiser of the Year at the M&M Global Awards. Cast your vote here – the voting will close tomorrow (7 August) at 5pm BST.