AnalogFolk has promoted Matt Law to the new role of global chief operating officer, to help drive the digital agency’s international growth.

Law (pictured, right) has held the title of managing director since joining the agency in 2011. In his new role, he assumes a global leadership position and will work closely with AnalogFolk’s chief executive officer and founder, Bill Brock.

Law will be replaced in the London office by AnalogFolk’s head of delivery, Ete Davies (pictured, left). Davies joined the agency last year from AKQA.

Brock said: “During Matt’s tenure as managing director, the London office has more than quadrupled in size, and even during this growth we’ve maintained our unique and much-admired culture. I’m delighted that this experience will now be deployed on an international level to align with our global ambitions.”

Law added: “It’s been amazing to be part of the success story in London. With the momentum across the network and the global client relationships we have, I’m looking forward to the next stage in AnalogFolk’s journey.”

Founded in 2008 by Brock and Matt Dyke, AnalogFolk has offices in London, Sydney, New York, Portland and Hong Kong.