Bacardi chief executive Mike Dolan is to speak at this year’s Festival of Media Global, taking place in Rome from 7-9 May.
Speakers including Procter & Gamble global media director Gerry D’Angelo and Aviva’s global inclusion director Jan Gooding will assemble at The Waldorf Astoria Rome Cavalieri to tackle the conference’s central pledge: ‘Demystifying the new world order of media.’
Dolan will outline how CEOs can successfully tread the path of CMO in this new world order; D’Angelo will consider the rise of the ‘Chief Media Officer’ role; and Gooding will describe how diversity can deliver commercial results.
Elsewhere, YouTuber and ‘Fear Facer’ Michelle Poler, who will offer advice on harnessing success through the power of fear, while Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal, will address the topic of business transformation, and how media companies can keep pace.
This year’s conference will feature an all-new format to ensure delegates can deep-dive into the industry trends and themes most relevant to their careers and businesses.
Following the keynote morning sessions on the main stage, the conference will split into three afternoon streams.
Jeremy King, chief operating office at Festival of Media, said: “This year’s agenda will be brave and unafraid to confront and discuss the biggest issues affecting society, such as Brexit, Donald Trump as US president, inclusive work forces, a fear of professional failure, and understanding what consumers really want.
“Ultimately this year’s event will provide the best delegate experience yet and ensure Festival of Media Global remains the industry’s leading conference for the senior international media and marketing community, while showcasing some of the world’s most influential media minds,” he added.