OMD’s much-lauded ‘Penny the Pirate’ campaign for optical brand Luxottica has been named Campaign of the Year at the M&M Global Awards 2015, while MediaCom was crowned Agency of the Year.
Over 700 members of the international marketing and media community gathered last night (3 September) at Grosvenor House on London’s Park Lane to celebrate the very best work the industry has produced over the past 12 months.
The evening was hosted by ‘Gadget Show’ TV presenter Ortis Deley, with entertainment from dance troupe Plague and DJ Tigermonkey. Guests also enjoyed headline sponsor NBCUniverisal’s E! branded red carpet experience and Syfy photo zone, plus the A+E Networks photo booth.
GroupM agency MediaCom walked away with the seven prizes, the highest number of any agency, including awards for Best Use of Mobile, International Creativity and B2B Campaign of the Year.
Its ‘#touchthepickle’ work for Procter & Gamble (P&G) feminine care brand Whisper, aimed at combating Indian myths, was awarded both Best Content Creation and The Effectiveness Award.
OMD’s ‘Penny the Pirate’ campaign, helping parents in Australia and New Zealand to screen their child’s vision, was the most feted of the evening. It picked up Best Engagement Strategy, Best Entertainment Platform, as well as Campaign of the Year.
In the other Grand Prix awards, voted for by over 5,000 M&M Global readers, Shell was crowned International Advertiser of the Year, Facebook won Media Brand of the Year, and MediaMath was named Programmatic Company of the Year.
This year’s ceremony included several new categories, to reflect the changing ways in which brands communicate with consumers. PHD won the inaugural Best Use of Video prize for its Knorr ‘Flavour of Home’ campaign, while IPG Mediabrands agency UM picked up the first Smart Use of Data Award for its ‘Real Time Advertising’ work for The Economist.
“From online voting for the Grand Prix awards, through to the positive response to new categories reflecting advances in media, I’m delighted the industry has embraced the changes to this year’s awards,” said Danielle Redwood, managing director, awards, at C Squared.
“New companies attending on the evening included Teads, Facebook, Tubemogul and DataXu. M&M Global Awards is the biggest gathering for international media, and we look forward to building on this year’s success to make it an even bigger event in 2016.”
See the full list of winners below (click to expand) or download the Book of the Night: