Blinkx unifies services under RhythmOne brand | M&M Global

Blinkx unifies services under RhythmOne brand

Internet media platform provider Blinkx plc has unified its brand advertising trade entities under a single brand – RhythmOne (“1R”).

Blinkx

According to a company statement, the move will make it easiest for clients to implement and measure integrated, cross-screen campaigns.

RhythmOne advertisers will be able to reach a bigger, more specific target audience through a single access point, and it will also provide content providers with a bigger monetisation platform, given 1R’s larger, combined supply base.

“Publisher partners will likely benefit from higher fill rates and pricing, as a result of integrated campaigns across devices,” the company said in a statement.

Commenting on the new brand, Dan Slivjanovski, chief marketing officer of RhythmOne said: “The new brand lets us break down traditional format- or channel-centric silos in how online advertising is bought and sold – shifting the conversation instead to the advertiser’s target audience and campaign KPI.

“RhythmOne’s purpose is to deliver quality audiences across devices, at scale – using the most appropriate, integrated formats to achieve brand advertising goals.”

S. Brian Mukherjee, chief executive of RhythmOne, said: “RhythmOne underscores our vision to enable consumer access to premium content and, thereby, connect audiences, brands and content across devices at scale.”

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