Blismedia has continued its expansion of regional locations by opening in Düsseldorf, Germany, following its recent office openings in APAC and MENA in 2015.
Teads vice president of international sales for automotive and financial verticals Attila Mermer will oversee operations in the DACH region – Germany, Austria and Switzerland – as managing director.
“I’m thrilled to be joining Blis at a time when the firm is poised for international growth and expansion,” added Mermer.
“Backed by market-leading products and highly accurate data sets, Blis is well placed to offer regional media agencies, advertising brands, trading desks and data partners the best services to grow their businesses and reach the most highly targeted audiences at scale.”
Mermer, who has over 20 years’ experience in brand marketing and sales including time at Bloomberg as regional director for UK, Scandinavia, DACH and the Middle East, will support vice president EMEA Paul Thompson, who oversees the company’s expansion strategy in Europe.
“The DACH region is a strategic choice for Blis’ international expansion roadmap, and our market entry is bolstered by the addition of Attila, one of the top international media experts in the region,” commented Thompson.
“Establishing operations in Dusseldorf, the region’s major media and commercial hub, ensures we are well positioned to engage top media agencies to strategise, execute and provide in-depth consultation for on-ground campaigns.”