China is a fast-paced, dynamic and ever-evolving advertising market with digital at its core. But now brands are extending their media and communications to create unique, technology-led...

China is a fast-paced, dynamic and ever-evolving advertising market with digital at its core. But now brands are extending their media and communications to create unique, technology-led...
Real-time data triggers, hyper-localised targeting, artificial intelligence (AI) predictions and behavioural patterns suggest that the pharma industry is leading the charge in digital and AI...
The confectionery market is worth big bucks in North America. Despite consumers around the world becoming more health conscious, marketers are still hitting their sweet spot through smarter,...
Outdoor advertising – more specifically transport advertising – offers something unique; not only does it have the ability to reach mass audiences in a short space of time but it...
The largest economy in Latin America, Brazil is a hotbed of innovation – in terms of scientific research, patents, intellectual property (IP), technology, media and creativity. Described by...
Latin America is fast becoming a vibrant, emerging technology hub. Digital devices and platforms, much like the rest of the world, are forming a central part of almost every dimension of daily...
With millennials (aka “the experience generation”) craving experiences over products, events and experiential marketing is no longer simply considered a luxury add-on for marketers. Brands are...
Out-of-home (OOH) advertising, often considered a more traditional media channel alongside TV, print and radio, is in the midst of a digital revolution in Latin America as data and the integration...
Canada is a country renowned for its strong sense of national identity and pride; from the maple leaf to poutine to ice hockey, Mounties and Michael Bublé. And it has huge advertising potential,...
Innovation, storytelling and meaningful connections are just a few of the many key trends to take away from the world’s largest advertising market as we delve into the Festival of Media North...