AOL has promoted its head of UK trading John Baylon to the role of head of international demand. Baylon will report to AOL’s head of international Graham Moysey, as well as global head of media...
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Is header bidding a long-term strategy, or a short-term fix?
One of the hotly-discussed innovations at Dmexco 2016 was ‘header bidding’, a technology which promises to unify advertiser demand for publishers, and help them to boost digital ad revenues....
Industry heavyweights partner to assuage public concerns over AI
Amazon, Google, Facebook, IBM and Microsoft have partnered to create a non-profit organisation to help better public understanding of artificial intelligence technologies (AI) and formulate best...
Mars calls international media buying review
Confectionery and pet food giant Mars has kicked off a review of its media buying arrangements in several major international markets. Campaign first reported that Mars is seeking agencies to...
NHL reshuffle sees Pandora’s Heidi Browning join as CMO
The National Hockey League (NHL) has substituted a number of key personnel, recruiting Pandora senior vice president for strategic solutions Heidi Browning as executive vice president and chief...
News Corp to invest $10m in ad tech firm AppNexus
AppNexus has revealed that it has raised $31m in an investment round, including a $10m investment from publishing giant News Corp. As part of the deal, the ad tech company’s supply-side platform...
Dentsu Aegis selects Singapore for first data innovation hub
Dentsu Aegis Network has opened its first ‘Global Data Innovation Centre’ in Singapore, to lead the development of “next generation technologies” and solve business challenges. The centre,...
Western Union appoints MullenLowe Mediahub to global media account
Western Union, the money transfer service, has appointed Interpublic Group’s MullenLowe to handle its global media account, estimated to be worth over $300m. MullenLowe’s media division,...
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MediaCom toasts Agency of the Year success with Champagne breakfast
MediaCom has toasted its victory at this month’s M&M Global Awards 2016 with a Champagne breakfast, provided by headline partner NBCUniversal. The GroupM agency was the big winner at the...
Lucky 13: David Indo, ID Comms
David Indo, chief executive of ID Comms, pines for a view of the sea – and is fed up with ‘game-changers’. It’s Lucky 13 time. 1 – Summarise yourself in three words....