For marketers, the appeal of fast-growing emerging markets is clear – a ripe marketplace full of consumers hungry to explore new products and services and an opportunity to create first-mover...
Opinion: The rise of quality in video
Nick Morley, EMEA managing director, Integral Ad Science looks at how today’s loss of trust in advertising will shape its future and how the future of the ecosystem depends on confidence, the...
Emma Scott, founder and CEO, Beano Studios
80 is an impressive landmark and this week M&M Global sat down with Beano Studios CEO and founder Emma Scott to find out what has ensured the brand has not only survived, but thrived over the...
Festival Intelligence: When communications and culture converge
As business markets become increasingly globalised, the importance of understanding local culture and its influence cannot be underestimated. Being ‘in touch’ with the market they are selling...
Festival Intelligence: Emotion pays off for financial brands
The financial industry has a long history of using serious language and imagery in its advertising to gain customers’ confidence in proving that brand X is the most reliable option on the...
Festival Intelligence: Traditional media stands the test of time
In the scramble towards digital, it’s almost too easy for marketers to automatically opt to take the digital route with the promise of better targeting, real-time capabilities and more trackable...
Video: Partnerships and creative collaborations with GWR, Teads and Richard Browning
Festival of Media CEO Jeremy King teamed up with Doug Male, head of PR EMEA and APAC, Guinness World Records, Richard Browning, founder, Gravity Industries and Bertrand Cocallemen, global creative...
MediaCom, PHD and Mindshare head the shortlist for the M&M Global Awards
For the second consecutive year MediaCom has posted the highest number of shortlisted entries for the M&M Global Awards with an impressive 33, while PHD -20 – and Mindshare’s –...
Festival Intelligence: Smashing stereotypes to empower women
As the modern woman becomes more empowered, more adventurous and more ambitious than any female generation before, it’s never been more important for brands to recognise their wants and needs,...
Video: Creating an inclusive world with Guinness World Records and The Female Quotient
In an exclusive interview with Sam Fay, VP global brand strategy, Guinness World Records and Shelley Zalis, CEO, The Female Quotient, Festival of Media discussed what the world and the media...