Gender equality is – or should be – a fundamental human right. Yet despite women and girls representing half of the world’s population, gender equality still persists everywhere and is...
Festival Intelligence: Music to advertisers’ ears
Since the dawn of the radio era, music and advertising have always gone hand in hand. On marketers’ continuous quest to connect with their customers on a deeper, more emotional level, music is...
Festival Intelligence: Raising spirits with socially responsible marketing
Putting environmental, economic and social issues at the heart of business operations is imperative to becoming a sustainable brand in today’s society. If brands are to thrive, they can no...
Festival Intelligence: For the love of the game
From baseball in Cuba, to boxing in Mexico, to basketball in Argentina, one thing’s for sure when it comes to Latin America: they are passionate about sport. And none more so than...
Festival Intelligence: People, Power & Purpose – FOMLA Awards 2018
What do alcohol, government / not for profit and FMCG brands all have in common? They were the top performing advertising sectors to be awarded an abundance of Gold, Silver and Bronze trophies at...
Festival Intelligence: Colombia ramps up social media for a greater cause
On the world stage, Colombia is perceived as a nation known for its illegal drug trade, corruption, Pablo Escabar and the FARC. But this perception creates a wave of indignation amongst...
Festival Intelligence: Online video ‘gets the look’ for personal care brands in Argentina
Given that it’s the third most highly engaged social networking market worldwide, brands across Argentina are taking advantage of the ever-increasing rise in online video and social influencers...
Festival Intelligence: Human nature powers LatAm’s most effective campaigns
Advertising is not an exact science. While often the ultimate aim of any marketing activity is working towards an overall business goal, some of the most successful campaigns are often those which...
Festival Intelligence: Bridging the linear and digital worlds in LatAm
The media landscape in Latin America is unique due to the sheer power of TV within the region. Yet as the world becomes more digital, and LatAm catches up to its global counterparts, data and...
Festival Intelligence: Alcohol brands lead Mexico’s charge to digital
Latin America is often cited as lagging behind the majority of the world’s advanced economies when it comes to closing the digital divide. Compared to its global counterparts, it has a very...