China is a fast-paced, dynamic and ever-evolving advertising market with digital at its core. But now brands are extending their media and communications to create unique, technology-led...
Festival Intelligence: Closing pharma’s digital divide with AI innovation
Real-time data triggers, hyper-localised targeting, artificial intelligence (AI) predictions and behavioural patterns suggest that the pharma industry is leading the charge in digital and AI...
Festival Intelligence: Hitting the sweet spot in North America
The confectionery market is worth big bucks in North America. Despite consumers around the world becoming more health conscious, marketers are still hitting their sweet spot through smarter,...
Festival Intelligence: Creativity and data take flight in the Americas
Outdoor advertising – more specifically transport advertising – offers something unique; not only does it have the ability to reach mass audiences in a short space of time but it...
Festival Intelligence: Instilling pride through branded content in Brazil
The largest economy in Latin America, Brazil is a hotbed of innovation – in terms of scientific research, patents, intellectual property (IP), technology, media and creativity. Described by...
Festival Intelligence: Chile and Mexico lead LatAm’s new tech charge
Latin America is fast becoming a vibrant, emerging technology hub. Digital devices and platforms, much like the rest of the world, are forming a central part of almost every dimension of daily...
Festival Intelligence: Event activations go immersive and personal
With millennials (aka “the experience generation”) craving experiences over products, events and experiential marketing is no longer simply considered a luxury add-on for marketers. Brands are...
Festival Intelligence: Getting smart with OOH in LatAm
Out-of-home (OOH) advertising, often considered a more traditional media channel alongside TV, print and radio, is in the midst of a digital revolution in Latin America as data and the integration...
Festival Intelligence: Context on the move in Canada
Canada is a country renowned for its strong sense of national identity and pride; from the maple leaf to poutine to ice hockey, Mounties and Michael Bublé. And it has huge advertising potential,...
Festival Intelligence: Real, Relatable & Relevant – FOMNA Awards 2018
Innovation, storytelling and meaningful connections are just a few of the many key trends to take away from the world’s largest advertising market as we delve into the Festival of Media North...