This week Jenni Baker has been looking at the shortlisted campaigns in the media and content sectors of the Festival of Media Global Awards and focused on the trends and insights driving AR in...
If Sir Martin Sorrell taught me anything it’s the importance of being courteous
It would have been wrong of me not to comment on the Sir Martin Sorrell news this week, so rather than continue the trend of saying how wonderful he was – undoubtedly he was a fantastic...
Inclusivity and brands to dominate Festival of Media Global agenda
This year’s Festival of Media Global in Rome from 13-15 May is set to be the most inclusive and brand heavy yet. The event will see the global media directors and marketing chiefs from...
Global trends and insights with Spotify’s EMEA chief Marco Bertozzi
M&M asked Marco Bertozzi, VP Europe at Spotify to reveal what he believes is driving advertising now and in the next 12 months. What are the key trends and insights driving global media in...
Festival Intelligence – Trends from the globe’s best media and marketing campaigns
Each week Jenni Baker from M&M Global will be looking at the key trends and insights from Festival of Media Awards’ shortlisted and winning entries, which are driving the world’s best...
What global advertisers need to know in 2018
Recently there has been plenty of rhetoric about what brands really want, much of it has been speculative, or indeed based on educated guesses, and sadly not much of it has been based on real...
How to halt the industry obsession with viewability
The digital marketing industry needs to be weaned off its viewability fixation as conversion puts money in the bank, views don’t, says Matt Hammond, CCO, PubGalaxy. Knowing ads have been...
Two-way evaluation still the key for agency/client success
CMOs need to work at their relationship with agencies and that means regular two-way evaluation says Antonia Tullock, junior consultant at The Observatory International. Relationships matter in...
MediaCom heads Festival of Media Global Awards shortlist
Agency network MediaCom – just days after topping the Gunn Media 100 report – has received an impressive 53 shortlisted entries with PHD Worldwide taking second spot with 41 –...
MediaCom takes top spot in latest global Gunn Report ranking
MediaCom has taken the number one slot in this years Gunn Report beating PHD Worldwide and OMD Worldwide into second and third place respectively, while WPP took home the title of top holiding...