Advertising is not an exact science. While often the ultimate aim of any marketing activity is working towards an overall business goal, some of the most successful campaigns are often those which...
Festival Intelligence: Bridging the linear and digital worlds in LatAm
The media landscape in Latin America is unique due to the sheer power of TV within the region. Yet as the world becomes more digital, and LatAm catches up to its global counterparts, data and...
Festival Intelligence: Alcohol brands lead Mexico’s charge to digital
Latin America is often cited as lagging behind the majority of the world’s advanced economies when it comes to closing the digital divide. Compared to its global counterparts, it has a very...
Festival Intelligence: It’s a mobile world
From AI to apps, AR to VR and beyond, most of the key trends dominating the media landscape today have one thing in common: mobile. Gone are the days of the industry debating when we will see...
Festival Intelligence: FMCG brands master the art of culture
FMCG brands came out on top at this year’s M&M Global Awards 2018, taking home almost a third (30%) of award trophies available, followed by media, sports and entertainment (17%), tourism,...
MediaCom, PHD and UM all win big at M&M Global Awards
Last night the M&M Global Awards were held at the Troxy in East London with a Peaky Blinders inspired event. Flatcaps, suits and hair feathers were in abundance as the international media hub...
Events are like music: Everyone has a different favourite track or conference session
It’s certainly not surprising, but it still irks me that many people’s default button is to look for the negative. I was one of the tens of thousands who spent time at Dmexco this week –...
Festival Intelligence: Content for Humanity
When you consider that humans have a shorter attention span than goldfish (an average eight seconds spent on digital content), that’s a challenge for anyone who has an important story to tell....
Festival Intelligence: Australasia steps up on the global stage
From the Great Barrier Reef to Sydney Opera House, Australia has much to offer. And then of course we can’t neglect the stunning landscapes of New Zealand which captivated Lord of the Rings...
Festival Intelligence: Winning the race for relevance through data-driven marketing
As the global marketplace becomes increasingly more complex and customers demand a more personalised experience, data-driven marketing is a no-brainer. But data alone is simply a collection of...