The earliest known example of a car ad was in 1898 when The Winton Motor Carriage Company urged consumers to ‘dispense with a horse’ via a simple print ad in Scientific American. Oh, how times...
A judges perspective on the Festival of Media Global Awards
Maria D’Souza, global partner WM Content was so inspired by her time as judge at this year’s Festival of Media Global Awards she decided to reveal her key takeouts from the experience....
The Digital Economy Leader
One of the hardest parts of my job is to take a moment and visualise a potential new leader who is about to join Dentsu Aegis Network six months into their new role, says global planning talent...
Festival Intelligence: Geo-location puts brands on the map
When you think of geo-location what’s the first thing that springs to mind? Are you thinking of Pokémon Go – the global AR phenomenon that virtually came out of nowhere in 2016? Of course,...
Leading from the front in the workplace
Last year when I took over as CEO at Festival of Media my mission was to create a ‘want to come to work’ culture at a company that had seen a flurry of resignations in the previous 12 months...
Festival Intelligence: Customer centricity
In the age of digital connectivity and with increasing demand from consumers for authentic experiences, connecting with customers throughout their entire journey is crucial, writes Jenni Baker in...
Festival Intelligence: Delivering on brand purpose
The relationship between brands and consumers has changed. Kantar Consulting’s Global MONITOR tracking of values and attitudes worldwide shows that over 60% of consumers under 30 (encompassing...
The future of online marketing
M&M Global sat down with Stewart Maurer, Vice President of Marketing at Crownpeak to discuss the new media landscape and how marketers can meet consumers expectations. What do consumers want...
Big night for Touché! and MediaCom at the Festival of Media Global Awards 2018
Hosted at the Rome Cavalieri in Rome the winners for the Festival of Media Global Awards were revealed this evening. 80 trophies were given out at the ‘Alice in Medialand’ themed awards show....
Humanity, purpose, inclusivity and brands – Festival of Media Global
I find that Late night feeds, or dancing to Harvest Moon by Neil Young with my 12 day old baby – third girl – are when I’m at most creative currently and it’s when I decided to...