In a world where the ‘selfie-generation’ holds all the power, brands are no longer in control. With consumers increasingly looking to visual social media platforms like Instagram and YouTube...
Festival Intelligence: Live-streaming as an authentic engagement tool
As video continues to dominate social media, the rapid adoption of live-streaming from social media giants Facebook, YouTube, Instagram, Twitter and Snapchat has captured the attention of...
Festival Intelligence: Influencing through digital brand stories
From expressive creators to originality seekers, the new world consumer is demanding more from brands. In pursuit of developing more authentic and transparent connections, advertisers across the...
Festival Intelligence: VR and AR open up immersive product showcase channel
No longer confined to the realms of science fiction and despite a rocky start with critics questioning its viability, virtual reality (VR) is now beginning to take the world of experiences by...
Festival Intelligence: Creating blockbuster cinematic brand experiences
A giant screen fully equipped with surround sound, set in a darkened auditorium that gives consumers a sense of escapism from the real world; the immersive environment that cinema presents is...
Festival Intelligence: Less talk, more action for tech brands in the UK
The old saying ‘Don’t tell me you’re funny, make me laugh’ has never been more relevant when it comes to brand storytelling. In an increasingly transparent and connected world, for brands...
Festival Intelligence: Moment, Media & Message – FOMA Awards 2019
Food & beverage (26%), FMCG (18%), retail (14%), tech & telecoms and pharmaceutical (both 9%) brands were among the top performers at the Festival of Media Asia-Pacific Awards 2019, with...
Festival Intelligence: Travel brands tap into passions through storytelling
In a super competitive landscape, travel, leisure and tourism marketers certainly have their work cut out for them when it comes to attracting travellers and driving new bookings. And with the...
Festival Intelligence: Giving static billboards a new dimension in APAC
There’s no doubting the rapid growth of digital out-of-home (OOH) advertising, which has unlocked a whole new world of contextually relevant, real-time opportunities for engagement on one of the...
Festival Intelligence: Multiscreen hijacks across Southeast Asia
As one of the most internet-addicted regions across the globe, ‘the rising wave’ of Southeast Asia and its digital transformation is in full swing. And marketers are tapping into this brave...