Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network offering global, live, social, streamed content.
The in-development network, which aims to launch in autumn, will be consumable on any device. It was unveiled at Bloomberg Media’s NewFront presentation in New York, following a live interview with Bloomberg chief Michael Bloomberg and Twitter boss Jack Dorsey.
Combining the speed of Twitter with the editorial experience of Bloomberg Media’s 2,600 journalists and analysts in more than 70 countries, the network will feature user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.
“Today’s global news consumer wants and needs more than what’s currently available,” said Bloomberg Media chief executive Justin Smith. “In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up.
“With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source.”
Bloomberg editor-in-chief John Micklethwait commented that the initiative presents great opportunity to extend its news gathering capabilities globally. “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way,” he said.
Twitter chief operating officer Anthony Noto added that “the stage is set for innovation in news”.
“Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” he added.
At its own NewFront presentation, Twitter unveiled live-streaming video partnerships with companies including BuzzFeed, Vox Media and Live Nation.
