Keith Grossman has been named global chief revenue officer at Bloomberg Media, a promotion from his current role of head of US sales, replacing Paul Caine who left last month to pursue a “fresh challenge”. 

Grossman, who has been with Bloomberg for two years following a 10-year stint at WIRED and Ars Technica as an associate publishers, will lead the consumer-facing media organisation’s multi-platform sales organisation globally, while continuing to develop revenue models and look for opportunities in new markets.

“I’m beyond thrilled to take the helm of Bloomberg Media’s sales organisation at a period of tremendous growth and transformation,” said Grossman.

“We have spent the last two years setting a foundation that has enabled this growth and are all very excited at the innovative thinking we know we can deliver to our partners within this continuously evolving media landscape.”

Global advertising sales at Bloomberg have increased 10% in the first seven months of 2016 as the company has intensely focused on its core differentiators – global reach, multiple platforms, and high-quality journalism, with US advertising sales in July 2016 up 32% on the same period the previous year.

“Since Keith joined us at Bloomberg Media two years ago, he has worked tirelessly as our most enthusiastic ambassador in the marketplace, developing both incredibly strong client relationships while building a robust team,” said Bloomberg Media chief operating officer Jacki Kelley.

“Keith will build on our impressive double digit revenue growth to solidify our position as the leading global multi-platform business and financial media company.”

Last month, Bloomberg Media announced a live streaming partnership with Twitter, streaming select television programmes as part of Bloomberg’s digital video strategy expansion.