Booking.com, the online accommodation booking website, has appointed AnalogFolk to handle its global digital marketing account.
It follows a review process against undisclosed agencies, handled by AAR.
AnalogFolk will run the account from its London office, and will be responsible Amsterdam-based Booking.com’s global digital brand activation, social media and content marketing. The brand will also AnalogFolk DNA, the agency’s recently launched data intelligence division.
Booking.com’s creative agency account is held by Wieden+Kennedy, while its media agency of record is GroupM’s Mindshare.
Ash Choudhury, global digital brand director at Booking.com, said: “AnalogFolk are the perfect partners to help take us into the next chapter of the Booking.com success story. Their deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart during the review process. We’re delighted to be working with them.”
Ete Davies, managing director at AnalogFolk London, added: “We’re beyond excited to be working with Booking.com. A brand born out of the digital data revolution with innovation at its core, the synergy between Booking.com and AnalogFolk couldn’t make for a better match.
“We’re also especially thrilled to have been appointed so soon after the launch of AnalogFolk DNA, which will ensure we’re providing Booking.com with data-inspired insights and creativity.”
