IPG Mediabrands has appointed Clive Bingwa as managing director of its Perth branch as part of its wider plan to “concentrate on the expansion of its operations in Western Australia” in 2015.

Bingwa is formerly a partner and national media director of 303Lowe, where he has worked since 1999.

Henry Tajer, executive chairman of IPG Mediabrands Australia said: “We recognise the opportunities for WA-based marketers to broaden both the geographic reach of their communications and also the combination of media channels they are using.”

“Clive is a very talented channel and brand communications strategist who is highly experienced in the capabilities and effectiveness of the many channels available to brands,” added Tajer.

IPG Mediabrands in Perth already has two of its businesses fully operational. They are the media planning and buying agency Initiative – led by managing director Chris O’Keefe, and search specialist agency Reprise.

“The Perth market is in transition and clients have been demanding single point access to specialist services,” said Bingwa. “IPG Mediabrands has the full complement of media channel capabilities and I have been extremely impressed with their track record in effectiveness for their clients.”

Bingwa will take up his new role at IPG Mediabrands immediately.