CNBC is launching its first TV channel for the Latin America region, as part of its strategy to expand into emerging markets.
The business news network has entered into a strategic partnership with Sky Mexico for the creation of CNBC Latin America, serving English language content to the local executive audience.
Broadcasting from Sky Mexico channel 631, the media owner also aims to reach markets including Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
It follows the announcement earlier in the year that CNBC is to roll out a business and financial TV and digital news service in Indonesia.
KC Sullivan, president and managing director of CNBC International, said: “The launch of CNBC Latin America is the latest addition to the suite of strategic partnerships underpinning CNBC’s emerging markets strategy. We are pleased to bring CNBC’s unique and robust content proposition to the region.”
Earlier in the year, CNBC International revealed plans to reassert its “premium” status in the market with the launch of a new ad sales model, to be built around CNBC Catalyst, a “full-service, in-house commercial agency” operation.