Petra Malenicka has been promoted by CNN to senior vice president, advertising sales, Europe and the Americas.

Malenicka’s new role, which she assumes immediately, expands on her previous responsibility for Western Europe advertising sales.

She will be tasked with combining the leadership of CNN’s Western Europe advertising sales operations with additional responsibility for CNN International sales for North America, as well as oversight of global advertising opportunities generated from the LatAm region.

Rani Raad, chief commercial officer for CNN International, said: “Petra has proved to be a highly effective operator in her 10 years at CNN, delivering tremendous results for our clients at every level.

“Her understanding of how CNN solutions can deliver on clients’ needs and business objectives has been proven in Western Europe and I look forward to it being replicated in the Americas.”

Malenicka added: “CNN is the market-leader for premium global advertisers, with unrivaled content and a highly engaged upscale audience that’s larger than any competitor.

“In this new role, I look forward to giving a broader scale to the development of highly effective communication solutions for our partners across Europe and the Americas by harnessing the unique combination of the power of CNN’s global brand, scale and innovative approach to content creation and advertising solutions.”

Earlier this week, it was announced that CNN International had signed a sponsorship deal with McLaren which would see the TV network sponsor the 2015 season and beyond.