CNN has expanded regional sales director Cathy Ibal’s role to join CNN International Commercial’s executive team, adding ad sales responsibilities across the Middle East and Africa to her existing responsibilities in Southern, Central and Eastern Europe, Turkey and CIS.
“Over the last 15 years, I have developed a full appreciation of the power of CNN, our content and unique approach to developing commercial solutions that can completely change the way a brand is perceived around the world,” said Ibal, who has been with CNN in a variety of roles for 15 years.
“I am delighted to add Africa and the Middle East to my existing remit and work with clients in all of these regions to collaborate on impactful and exciting partnerships that leverage CNN’s momentum in areas such as digital, data, branded content and the enduring power of TV and quality video.”
In this expanded position, Ibal will lead advertising sales teams across all of these regions and add to her work with CNN International’s digital, data and branded content divisions. She is also responsible for developing CNN’s long-term relationships with key brand partners in these regions.
“I am immensely pleased to see homegrown talent like Cathy taking responsibility over these key territories and leading one of the most accomplished advertising sales teams not just at CNN International but the entire industry,” said CNN International Commercial president Rani Raad, to whom Ibal will report to.
“I look forward to [Ibal] continuing to grow these regional sales markets and working with clients on brand solutions that simply aren’t possible or as effective anywhere else other than CNN.”
This news follows the recent launch of CNN’s Style TV, aimed to attract luxury advertisers, as well as the global roll-out of CNNMoney.