CNN International Commercial and MediaGo have announced plans to create the first nationwide TV channel dedicated to Swiss business news, CNNMoney Switzerland.
The channel, which will be pitched at senior leaders, chief executives and influencers based in Switzerland, aims to launch in the second half of 2017. The two companies will partner to build infrastructure and brand identity and programme the schedule, working towards CNN standards and practices.
The channel will feature original content out of two hubs in Zurich and Geneva, each with studios covering domestic content, supplemented by international business news relevant to Switzerland supplied by CNNMoney’s multiplatform editorial teams.
The channel will be distributed free-to-air across a range of Switzerland’s cable, TVoIP and free-to-air operators, accompanied by a CNNMoney Switzerland website and social pages, with advertisers able to work with MediaGo and CNN International Commercial to reach CNNMoney Switzerland’s business audience. In addition, an extension of the CNN International Commercial team will be based in Switzerland.
“CNNMoney Switzerland is an important step in CNN’s commercial strategy to create businesses that deliver value to CNN whilst also giving audiences new touchpoints to consume and engage with our brand,” said CNN International Commercial president Rani Raad
“In this case, we are working in partnership with MediaGo to create the first standalone national CNNMoney platform and show our commitment to a particularly relevant and important market for international business.
“Only strong brands and distinctive content stand-out in a commoditised news landscape – and I look forward to CNNMoney Switzerland doing just that.”
CNNMoney expanded internationally in 2016, adding a CNN Moneystream app and multiplatform programming. CNN International Commercial also recently established CNN-branded local channels in India, Japan, Turkey, Chile, Indonesia, Philippines and a digital-only presence in Greece.
“CNNMoney Switzerland is filling the void for a Swiss-focused leading business and lifestyle multimedia platform of national and international reach” said MediaGo chief executive Christophe Rasch.
“CEOs and CMOs of the leading Swiss multinational companies and the 50 world leading NGO and sports organizations are looking for a way to engage in an English speaking national platform. CNNMoney Switzerland will be their partner inside and outside Switzerland.”