Video Advertising Summit 2011 Speaker Presentations
One year on: Changes to the online video landscape and how the industry is reacting to this?
Marc Gosschalk, senior video analyst, comScore Europe
Our opening session sets online video in the context of the overall advertising mix and highlights what we can expect form the next twelve months.
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Making sense of the video revolution - opportunities and threats for the future
Dara Nasr, industry head, YouTube & display, Google
In this session Dara will share insights into the future of the online video market over the next twelve months and share examples of how advertisers are utilising YouTube to engage with consumers.
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A red card for television?
Ken Valledy, director consumer connections (Western Europe), AB InBev
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Video Advertising Spotlight – Part 1
Bruce Hoang, Group Marketing Director, Orange Advertising Network
A tour of the current online video marketplace, from video ad networks through to analytics specialists. This session will provide delegates with the most up to date view of the video advertising market, with insight on the latest trends delivered by the experts.
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Mobile advertising case study
Owen Hanks, general manager, YuMe Europe
Francesca Bateman, mobile activation director, Aegis Media
Mobile video advertising is nascent as an industry, but the power of the ‘most personal communication device’ to engage consumers is not in questions. Here we hear a brand-led case study that shows how advertisers can connect with consumers using mobile video.
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Social video targeting
Rupert Staines, managing director - Europe, RadiumOne UK
Engaging video is only effective if it is targeted at the right audience and in the fragmented online universe, targeting is everything. In this session we hear from one of the leading experts in the area of social video targeting – harnessing the data of the social graph to give consumers relevant video experiences.
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The challenges of moving into a new digital age
Ian Hutchinson, worldwide media director, Reckitt Benckiser
Integrated Video - Storytelling across platforms
Jana Eisenstein, UK managing director, Videology
As consumers start to watch video on a wider and wider range of screens and devices, Videology addresses the challenges of ensuring messages are planned and delivered across PC, mobile, tablets and connected TVs.
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Video Advertising Spotlight – Part 2
A tour of the current online video marketplace, from video ad networks through to analytics specialists. This session will provide delegates with the most up to date view of the video advertising market, with insight on the latest trends delivered by the experts.
Oliver Smith, commercial director, Unruly
Owen Hanks, general manager, YuMe Europe
Panel discussion: What does the future hold for multi-screen video?
Chris Gorell Barnes, chief executive, Adjust Your Set
Ian Hutchinson, worldwide media director, Reckitt Benckiser
Ed Haslam, senior vice president - product and marketing, YuMe
Adrian Mulryan, manager, media buying solutions (mobile, media, and platforms), Google
Adrian Lacey, director of agency sales, SponsorPay
Our expert panel draws together the insights from the day’s discussions and ask what they all mean for the online video industry? Triple digit growth is exciting, but how will the online video industry grow in the future and what is needed to ensure sustained growth in the medium? And how will more brands use the channel in the future?