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International Media 2015

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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • Why don’t brands make better content?

    26 September 2013

    Brands have the power to make better content, so why don’t they?

    As the proliferation of new devices and content explodes around us, Marshall McLuhan’s most famous words – "the medium is the message" – were never more accurate.

    The websites and mobile apps we use on a daily basis, evolve (as if by magic) in front of our eyes. So why is it that most of the content we’re served doesn’t have the same cleverness built-in? It feels like the people that matter most in the content relationship - the actual users - aren’t shown the love.

    The good ...

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    Posted by: Bloggers' Gallery

    Tags: Content

  • Why smart content will change everything for brand marketers

    05 August 2013

    We’re living in an era of ‘smart’, where digital amplifies everything. First came the smartphone, then smart  cars and smart TV – all are concepts we’re familiar with today but all were relatively unknown as recently as fifteen years ago. Now, it’s content’s turn to get a whole lot smarter.

    With new technologies fuelling the evolution of e-commerce, we’re moving away from the old-guard e-commerce scenario, where people went online to search for items, to a new dawn where people discover and engage with items they can own throughout the course of their digital activities, whether it’s reading an article ...

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    Posted by: Bloggers' Gallery

    Tags: Content, E-commerce, Retail

  • Five tips to become ‘always on’

    19 July 2013

    2013 is shaping up to be the year of content. Comment around the blogosphere and research from Econsultancy suggests that more marketers than ever are looking to add content and content marketing to their arsenal of audience engagement tools.

    But for some corporates, newfangled, always-on content marketing strategies equal a headache.

    Always on takes content out of its comfortable ‘magazine’ format and mixes it up with complicated and ever-evolving elements such as responsive websites, native apps, social media, live events and more. It means that a content programme – traditionally, regular magazine drop dates – no longer runs to a ...

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    Posted by: Bloggers' Gallery

    Tags: Content

  • What does the future of commerce look like?

    17 July 2013

    Two words: content and commerce. Today it is a waste of time for the former not to directly result in the latter. Native advertising and content marketing are the talk of the town for brands and media owners, but it’s important to sit back and think about how the evolution of the online world is putting a greater focus on the importance of turning content into commerce.

    These were all points addressed at this year’s Festival of Media Global 2013, which brought together a host of speakers from across the media landscape – ASOS, BuzzFeed, Unilever, Viacom and Visa to ...

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    Posted by: Jenni Baker

    Tags: Content, Commerce, Retail

  • Who were the real winners of the Champions League?

    05 July 2013

    The Champions League Final is one of the world’s most popular annual sporting events, attracting millions of viewers across the world. For any company sponsoring the event and looking to raise brand awareness, it is a significant investment – and one they need to get right.

    The recent Champions League final secured sponsorships from a number of household names including Ford, Heineken, Adidas, PlayStation, HTC, UniCredit, MasterCard, and Gazprom. We used our big data content marketing platform that analyses and cross-correlates data consumption across hundreds of millions of sites, all the major social platforms, and several million unique videos and images ...

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    Posted by: Bloggers' Gallery

    Tags: Content, Digital, Sponsorship

  • Infographic: Amazon vs Walmart

    03 July 2013

    As part of the first in a series of 'Festival Intelligence Reports', I'm excited to share the team's first infographic. All of the content in the report focuses on this year's Festival of Media Global theme 'Content to Commerce', exploring the shift in consumer spending from bricks and mortar retail to online, as well as the perils, opportunities and evolution of turning content into commerce.

    It seemed only fitting that we pit two of the world's biggest retail giants against each other head to head to see who comes out on top. Who will wear the ...

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    Posted by: Jenni Baker

    Tags: Content, Commerce, Retail

  • Introducing the Festival of Media Global 2013's Blogger-in-Residence

    11 April 2013

    I am so glad to tell you that I will be the Blogger-in-Residence at the Festival of Media Global 2013!!! I am extremely happy for that!!! I feel so honoured that they picked me for that.

    What that means for you – the readers of the curious brain- is that you get to have access to everything that more or less is going on in there! Breaking news, interviews, insights and exclusive content!!! So make sure you visit the blog those days! You don’t want to miss this!

    This year’s Festival of Media Global theme is: ‘From content to ...

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    Posted by: Bloggers' Gallery

    Tags: Content, E-commerce, Festival of Media Global

  • Animation: The Almighty

    26 March 2013

    For decades, animation has excited audiences with its creativity and imagination, cementing its position as an integral component of TV schedules around the world. Spawning a raft of favourites from Bagpuss to Bob the Builder, The Flintstones to SpongeBob, the global animation industry is continuing to grow at a phenomenal pace, despite economic challenges, the rapid advancement of multiplatform technology, and most notably, the ever competitive TV landscape.

    Animation is one of the most versatile genres in the world. The common ingredients of its success comes from great characters, engaging storylines, cleverly crafted humour – and a magical touch ...

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    Posted by: Bloggers' Gallery

    Tags: Content, Animation, TV

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