How incentive is the lifeblood of success, especially in the marketing business.
There has been a jolly great hoo-har over the bonuses paid to bankers this year. Whatever we think about bankers, I think making bonuses the felon is wrong.
Anything that requires performance, or indeed anything that requires out-performing the market, should be incentivized by a bonus of some form.
Bonuses themselves are not wrong, but perhaps they have been misused by some companies to reward short term gain when really they are a long-term incentive. We work in an industry which relies on out-performance, everything is geared to ...