Alex Blaney, Creative Director at Session Digital.
Every day we are seeing new approaches being developed in ecommerce - the relatively dated theory of Social Commerce is dominating the buzz.
The current interpretation of Social Commerce seems to be ‘tell your friends via Facebook/Twitter’ - or rather ‘send this offer to a friend via Facebook/Twitter’. Surely that’s just called ‘a referral’, not a new theory?
My point is that whilst all new themes are important, some are old themes re-visited. Likewise, some stand the test of time. Some don’t. The ones that persist do so because they have permanence, an ...