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International Media 2015

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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Gamification

  • The state of gaming: an infographic

    23 February 2012

    Earlier this week, M&M Global hand-picked some key findings from Spil Games’ 2011 State of Gaming review, but enough of boring numbers, here's a fun and colourful infographic that illustrates all the stats you need to know about the state of gaming in 2011.

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    Posted by: Jenni Baker

    Tags: Gamification, Gaming

  • HOW TO: Gamify your marketing

    12 September 2011

    badgesThe scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts.

    Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object Syndrome?

    As with most shiny objects, the answer is “it depends.” Let’s examine the opportunities marketers have to gamify experiences.

     

    Who are gamers?

    Throw your stereotype about “gamers” out the window. ...

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    Posted by: Adam Kleinberg

    Tags: branded content, Gamification, Gaming

  • Social gaming by the numbers

    07 September 2011

    For all you marketers out there, I just stumbled upon this fantastic social gaming infographic posted by Social Medio and created by Erik Qualman, which gives a good overview of where gaming is at in terms of numbers.

     

     Want to tap into gaming's immense potential to engage your audience? Check out Extra Life, our exciting event geared at educating marketers about gaming!

    See original post here.

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    Posted by: Juliet P. d'Arguesse

    Tags: Gamification, Gaming

  • And you thought you understood gamification?

    01 September 2011

    After perusing the web for all things "gamification," we stumbled upon Kirk Battle's blog on gamification.  Here are a few excerpts on his thoughts:

     

    Game academic James Paul Gee called the growing understanding of video games in modern society the semiotic domain or “modalities used to communicate distinctive types of messages." The more people who play games, the more familiar they will become with their conventions, which will in turn allow for that means of communication to cover more topics in society. This is one of the most common selling points for gamification when explaining why it would ...

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    Posted by: Juliet P. d'Arguesse

    Tags: Gamification, Gaming

  • The Enjoy Ethos

    18 August 2011

    Alex Blaney, Creative Director at Session Digital.

    Every day we are seeing new approaches being developed in ecommerce - the relatively dated theory of Social Commerce is dominating the buzz.

    The current interpretation of Social Commerce seems to be ‘tell your friends via Facebook/Twitter’ - or rather ‘send this offer to a friend via Facebook/Twitter’. Surely that’s just called ‘a referral’, not a new theory?

    My point is that whilst all new themes are important, some are old themes re-visited. Likewise, some stand the test of time. Some don’t. The ones that persist do so because they have permanence, an ...

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    Posted by: Session Digital

    Tags: Online, Gamification

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