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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

    Comments (0) | Permalink

    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • Netflix: proof that the consumer is boss after all?

    13 December 2011

    Netflix 

    Back in July, I wrote a post that questioned Netflix’s decision to increase prices, “Is Netflix courting disaster with its latest price hike?” As I have noted elsewhere, sometimes it is worth losing price sensitive customers in order to boost margins.

    However, I would have expected the company to research its pricing decision ahead of time, rather than relying on feedback from irate customers and closed accounts. And if it had carried out the research, maybe its share price would look a lot better than it does now.

    Back in July, Netflix introduced a new pricing plan: $7.99 a ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Online, Reputation, Video

  • Tell Me Lies…..

    29 September 2011

    …. Sweet little lies. Am I surprised that my Reebok Easy Tones do little to banish my flabby thighs or my dimply bum? No, not really. And did I need to be told by a regulator that Reebok peddles dreams and just tying my Reebok shoe-laces will hardly shift those calories? Again, no, not really.

    The US consumer watchdog the Federal Trade Commission has forced Reebok to pay out $25m (£16m) to settle its false advertising claims of “slim and slender legs” and refund thousands of people who bought its  EasyTone and RunTone shoes, because Reebok failed to substantiate its ...

    Comments (0) | Permalink

    Posted by: Sonoo Singh

    Tags: Reputation, Branding

  • How far should you extend your brand?

    20 September 2011

    One of the most powerful ways to generate additional profits from a strong brand is simply to extend it to new items, product categories and countries. The rewards seem obvious. Now you can sell more stuff to more people, more often. But there are risks as well. When it comes to line extensions, one of the risks is that new items will simply cause confusion and hinder people from choosing the brand at all.

    The fact that too many items can actually reduce sales is highlighted by Barry Schwartz in his book, The Paradox of Choice – Why Less is ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Reputation

  • Why Facebook, Yahoo and Microsoft are all still better than AOL

    16 September 2011

    Tomorrow marks the four year anniversary of AOL, once the largest ISP in the US, announcing plans to become an online advertising business. Here is a quick look at what AOL has done over past few years to mark this rebranding effort and a benchmark of how far they have got to go:

    ...

    September 17, 2007: AOL announces plans to relocate its corporate headquarters from Dulles, Virginia to New York City and combines its various advertising units into a new subsidiary called Platform A. AOL acquires Advertising.com.

    October 15, 2007: As part of the impending move to New York ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Reputation, Display

  • How advertising treated 9/11: a 10-year retrospective

    08 September 2011

    How did the advertising industry react to 9/11? Some exploited the tragedy while others paid tribute to it.

    One quick disclaimer, as a New Yorker who was there when it happened, I have a hard time stomaching the insensitivity of some of the ads that came out in the hopes of capitalising on the tragedy. While some of these were for good causes, it just seems wrong to use the gravity of the situation for another cause. I understand that leveraging the emotions around one tragic event might help get people to understand the gravity of another issue, but I ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Reputation

  • Britain's reputation up in smoke?

    10 August 2011

    No one can deny that 2011 has been quite the rollercoaster year for Britain (and there's still over four months left!). The world admired the wedding of Prince William to his beloved Kate, and thought twice about royalty. I mean, hey, I come from two countries that have outright rejected royalty by either sending anyone with a trickle of blue blood to the guillotine or by appointing our first president, not king! But even I thought twice about royalty on that day, as I admired the fairy tale story unfold (always dreamt of witnessing a true fairy tale!). I digress. ...

    Comments (4) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Reputation, Branding

  • Blackberry’s reputation and the London riots

    10 August 2011

    Could Blackberry experience the same problems of undersirable customer associations like Burberry? About six years ago, Burberry was suffering something of an identity crisis. The historic British brand, famed for its beige check fabric and trench coats had once been a desired designer on the backs of A-listers everywhere. But by 2005, the name Burberry had become synonymous, in the UK at least, with the much maligned ‘chav’ class. For the uninitiated, the term ‘chav’ has come to be applied to a disruptive youth sub-culture, epitomised by loutish behaviour, a penchant for ostentatious jewellery and most famously, Burberry print clothing. ...

    Comments (20) | Permalink

    Posted by: Mark St Andrew

    Tags: Reputation, Branding

  • Canada’s Eska Water pulls racist ads

    08 July 2011

    Canada's water is a precious resource. One that we, as Canadians, need to think and use responsibly. Bottled water companies like to take our water and sell it back to us, sometimes from our own tap at up to 10,000 times the price.

    Aboriginal Canadians living on native reserves rely mostly on bottled water for daily consumption because most don't have access to clean drinking water.

    According to Project Blue, Canada's national water campaign, 90 reserves are still under boil-water advisories while 2,145 homes have no water service at all, in a country where water is abundant.

    A recent ad ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Reputation, PR

  • A moral compass that points two ways

    04 July 2011

    Nike is a company that bases its strategy on the celebrating the cult of the individual. This strategy has brought with it plenty of success, not only did it triumph at last year’s FIFA World Cup, but it also ranks as the most valuable sports brand in Interbrand’s top 100. However, by elevating the status of the individual also comes risks.

    Nike are the sponsors of adulterous Tiger Woods, who shattered his family image when it emerged he’d picked up a host of extra-curricular friends as he travelled the world with his golf bag providing the perfect alibi. ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Reputation, Talent, Sponsorship

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