A large number of consumers around the globe are concerned about sustainability, and the role that brands play in the sustainability arena. However, they don’t care about CSR reports was the declaration of Hernan Sanchez Neira, chief executive, Havas Media Intelligence. Consumers, around the globe, are already actively buying products from companies that can prove their sustainability claims and are wiling to pay more for ‘green products'.
They are worried about the economic impact and the social impact of the products that companies produce. Releasing a yearly CSR report will not meet the needs of socially conscious consumers. Neira warned of the huge divide between what companies are doing and what consumers want.