The year of online video will be ...
20 June 2012
Us media & marketing folk love to proclaim the ‘Year Of’. A popular recurring favourite is 'Year Of The Mobile' which, for the record, I think we all missed a couple of years back. But it's fair to say that any new technology on the block gets the same hyperbolic billing. Hence why, in my discussion with Initiative worldwide's president, digital communications Michael Hayes for M&M Global TV, I had to ask the question:'When will be the year of online video'.
I won’t spoil your viewing experience by giving too much away, but for Hays, the video tipping point may have already hit. Recent online video upfronts held in the US saw media owners including Hulu, YouTube and Yahoo selling their inventory. Will there be a big bang where tidal waves of budget move from traditional TV to online? Probably not, but the pieces are in place for it to become even more commonplace and demanded by advertisers and internet users alike.
At C Squared Towers we are all over online video, to the point that we have created an entire awards scheme dedicated to it. While the year of online video might not be established, the first awards for the industry is very much a reality. The Braves shortlist will be announced tomorrow, but in the meantime you can get more details about them here and book your place to attend!