With the UEFA Euro 2012 heading for the finish post and the London 2012 Olympic and Paralympic Games creeping ever so quickly closer, Havas Sports & Entertainment have released some new research that highlights just how immense the public appetite is for sport.
“The key outtake from this research is that despite the difficult economic conditions people are prioritising spending on sport as its popularity remains sky high,” says Havas Sports & Entertainment global president and chief executive Lucien Boyer. “To capitalise on this trend our aim is to help brands develop integrated campaigns at both a global and local level, in PR, social media and experiential activity backed by cutting-edge research.
Check out the infographic below:
