Global ad spend on social media is set to reach $9.8bn by 2016, according to BIA/Kelsey’s US Local Media Forecast. With that in mind, it is vital that brands and businesses have a social media strategy in place. But the social media world is fast becoming complex and the need is greater than ever to ensure that you are on the right platforms to reach the right consumers.
While Facebook and Twitter might seem the obvious choice due to their massive reach and high engagement levels, the smaller, up-and-coming Pinterest’s of the online world also have their own unique features and perhaps, when implemented alongside the more popular networks, could lead to a greater ROI for marketers.
I thought I would share this infographic from Imbue Marketing which looks at the who’s who of social media for brands, outlining who the major players are in the social space, what makes them unique, who is using it and how brands/business should be using the network. You might just find it useful...
