Finally there is growing evidence that mobile is starting to deliver on its greatly anticipated potential. Indeed, Ebay chief executive John Donahoe commented last week that it has seen a “staggering surge” in mobile transactions, while industry-wide research is showing nothing but astounding insights into the mobile shopping habits of consumers.
That aside, brands still have a way to go in terms of truly understanding how to use mobile to its best potential and it can all easily go so wrong. So in that vein, Foolproof released this infographic that gives insights into what brands are currently providing in terms of mobile shopping experiences compared with what consumers expect.
