M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.
Ross, Somo's Chief Strategy Officer, has more than 15 years experience in digital media, both client and agency side. With a background in traditional marketing and advertising, his entrepreneurial drive led to his involvement in several groundbreaking digital companies, founding BMP interaction (now TribalDDB.com), Fingertips, an innovative online entertainment recommendation engine, Heresy, part of the Chime Group, dedicated to digital and direct marketing, and most recently becoming one of the founders of Virgin Games. For the last two years, Ross has concentrated on mobile as a platform, developing strategies, sites and applications for a variety of blue chip clients including The Independent, Dennis Publishing and Macmillan. Ross has advised Number 10 and the Department for Culture Media and Sport on interactive media development, and has formulated award-winning digital strategies for clients including Associated Newspapers, Reuters, Universal Sci-Fi Channel, Sony and British Airways. Ross has also judged major creative and effectiveness awards in digital media and speaks regularly on digital issues.