Volkswagen has launched a new real-time crowd-sourcing initiative in Canada to promote its latest Golf.
Fans will be able to get involved through Facebook, and have the chance to sit in the director’s chair by picking everything from the script, to the car, the cast and the music, as well as getting the chance to edit the spot and have their name featured in the credits.
The crowd-sourced ad will be the third in a series of ‘Drive Until ________’ ad spots. The first two ads were created by Red Urban Canada and follow a handsome chap in his early thirties as he takes two very important steps in his life...
Chapter 1: “Courage” – the first ad features the guy driving around in his Golf until he finds the courage to propose to his girlfriend. As he parks up outside her house, the words ‘Drive until you find the courage’ appear on the screen.
Chapter 2: The second ad spot “Time” carries on from the first, where the same guy drives about in his Golf with his three best friends the night before his wedding. As he prepares to head into the church, the words ‘Drive until it’s time’ pop up on the screen.
Chapter 3: And this is where the public comes in... ‘Drive until ________’
It can’t be too difficult to see where this one is going. He got engaged, he’s now married... Whatever could come next? I’m off to think of a good catch-line...