M&M is on the hunt for biggest and best Global Challenger Brands to feature in the next issue of M&M.
We are looking for brands that might not yet have a global reach but are dominant enough in their home market to have the big global players paying attention – or they soon will be!
For example, in China think of Li Ning, possibly the biggest sports brand you have not heard of, or the sweets manufacturer Hsu Fu Chi which was recently acquired by Nestle.
M&M’s ‘Next 100’ will feature in the Q4 issue. To make sure that your favourite brand is included email firstname.lastname@example.org with the name of the brand and the country where it is based.