I am very rarely left speechless. I have even been referred to as chatterbox on the odd occasion. However, a news story from The Buffalo News in the US has put me in this space and rather than summarise I might as well just let the opening of the article speak for itself:
“The Erie County Holding Center, which has had its share of problems in recent years, soon will be on the cutting edge in this respect: It will allow bail bondsmen and defense lawyers to advertise on a high-definition television screen aimed at defendants minutes after their arrest.
The key to effective advertising is to reach consumers at the moment they make their purchasing decision, said Anthony N. Diina, the head of a company offering digital advertising services to Erie County government.”
A screen will be strategically positioned outside the Holding Center booking area and another in a lobby used by friends and families waiting to visit inmates. But the best part of this story has to be the name of the new initiative ‘Captive Ads’ – genius!