With just over a week to go until the biggest day of the year, when the world is invited to see Prince William tie the knot with the lovely Kate Middleton, I can hardly contain my excitement. And apparently I’m not alone...
The Metaphorix Royal Wedding Report, carried out by research agency Conquest looked into how the UK’s population really feels about bride-to-be Kate, Prince Wills and their upcoming wedding and the result appears to be positive.
Some of the findings were quite astonishing. First of all, it showed that Kate, simply for just being who she is, adds a whopping 30% increase to levels of affection, inspiration and charisma for Prince William’s brand. It also revealed that the wedding is contributing to making Brits happier during a time of austerity, with those happy in their own lives feeling the most positive about the Royal nuptials. Basically, rather than seeing it as a drain on their natural resources, the British are suspending any doubts about the event with 71% believing it to be a good thing for the country. Secondly, as many as 50% of the UK population will be tuning into coverage of the Royal Wedding – minus the small portion fleeing the country to make the most of the extra days off work.
The study uses an avatar-based online research tool which is said to uncover how you really feel and not just the things that you will admit to. Conquest reported unprecedented levels of buzz, eclipsing any other social phenomenon that has taken place over the last 12 months including the World Cup or even the launch of the beloved iPad.
Apparently it is a younger crowd who have proved to be more upbeat about the couple and next week’s highly anticipated event. Notably, the high levels of excitement surrounding the big day is an indication of a higher state of personal happiness and well-being.
Despite the long courtship between Kate and Will, people have admitted to knowing very little about her, yet still people already perceive her as stylish, glamorous and sophisticated. People have a lot of affection for Ms Middleton, as they see her as approachable and more crucially, someone they would like to be friends with. Surprisingly, the survey revealed that she’s not considered a feminist icon. She is not regarded as strong or independent, which surely are characteristics you would expect a 21st century role model to have.
David Penn, managing director, Conquest said, “We have never seen so much buzz around an event before and it’s mostly fuelled by genuine joy about two very attractive young people tying the knot, although a fair percentage are also undoubtedly excited by the prospect of a day off.”
And it just so happens that the day of the Royal Wedding strategically falls just after Easter weekend and before the May Day public holiday, creating two consecutive four-day weekends. It’s no wonder the Brits are so excited!