Monetise customer experience with big data
30 August 2012
Download Now: Exclusive Webinar with M&M Global
To be a market leader, you must embrace the opportunities Big Data brings to create strong, dynamic and individualised customer experiences that will ultimately drive revenue. The sheer volume and diversity of information offer the potential for invaluable customer insight. However to fully realise this potential, you need the right technology and strategy in place to effectively transform your customer data into a significant competitive advantage.
In this webinar, we discuss the best solutions to turn the deluge of Big Data into actionable insights:
1. Converse with your customer. How you interact with your customers across all channels, and how you derive the right assets to put in front of them, is critical to developing a relevant, personalised experience.
2. Leverage dynamic data. Rich data sets, including social media, video, websites, e-mail and call centre calls reveal important insights about your customers. You can use those insights to tailor the customer experience, but also to discover real-time opportunities and challenges that you might not have expected. But you need to know how to look for what you did not know that you were looking for.
3. Invest in technology. The right marketing platform will empower your business to simultaneously address a variety of challenges, including next-generation analytics, advanced video processing capabilities, and real-time customer interaction management across multiple channels. It is paramount to have a clear vision about where your organisation and the industry is going in order to make the best possible choice for your perfect marketing suite.
4. Glean insights from Search-Based Applications. SBAs focused on meaning based technologies are the key to managing and leveraging Big Data. Autonomy’s Intelligent Data Operating Layer (IDOL) is the leading platform that provides a complete Big Data analytics platform and empowers organisations to discover the unpredictable relationships, trends, and issues, in real time.
Dan Burke, vice-president multichannel, Autonomy