Maxifier appoints Masterman to product VP role
22 June 2012
Inventory revenue management firm Maxifier has appointed Lylan Masterman as its product vice-president.
Masterman will manage the firm’s product roadmap and strategy. Prior to the appointment he worked for DoubleVerify. He has also previously worked in a senior role at Atlas and has worked for Microsoft as well as a number of start-up companies.
“Maxifier has demonstrated time and again that its solution delivers significant ROI to publishers and networks, and our clients are among our top evangelists,” says Masterman.
Maxifier has also appointed Linda Payson as its senior product director and James McWilliams as director of account management.
“Over the past three quarters, Maxifier has seen exceptional growth, added leading industry players to the team and expanded into the Asian market,” says Maxifier chief executive Jonathon Shaevitz.
David Hing, London