People Moves

Zenith appoints Performics MD

ZenithOptimedia’s performance marketing agency Performics has appointed Andras Vigh to the new role of managing director worldwide.

Reporting to Steve King, global chief executive of ZenithOptimedia, Vigh will be responsible for overall operations as it extends its business across 14 major markets.

Vigh will retain part of his current position as regional chief executive for CEE, Middle East and Nordics as he transitions into the new role.

“Andras’ leadership and innovation skills, along with Performics’ proven model and our OneSearch platform, will advance clients’ digital marketing around the world, where demand for search and performance marketing solutions is rapidly growing,” said King.

Performics global headquarters will be based in Chicago alongside international hubs in London, Paris and Singapore. The performance marketing teams of former ZedDigital offices in Australia, Canada, China, Germany, India, Italy, Mexico, Poland, Russia, and Spain will align under the Performics brand, while other digital capabilities will be integrated into local ZenithOptimedia operations.

Performics also plans further expansion into all of ZenithOptimedia’s 72 countries.

Lynsey Barber, London