PUBLISHER Metro International

EUROPEAN CIRCULATION  6.5m

EUROPEAN READERSHIP  16.5m

FREQUENCY Daily 
                                         
 

RATE CARD

Full Page (Colour)

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PROFILE
Metro targets young, active metropolitans, men and women, aged 18 to 44 years. Its readers are typically early adopters, cash rich, and time poor; most live by the philosophy of ‘work hard, play hard’. Metro was awarded the title of ‘Newspaper of the Year 2009’ at the Festival of Media Awards. Over the past 12 months, new editions have been launched in Moscow, Monterrey, Mexico and Ecuador. In addition to entering new markets, this year Metro rolled-out a new global design and layout. 2010 will bring expansion into more emerging markets, along with continued focus on, and development of, Metro’s online and mobile offerings.

BRAND EXTENSIONS
Metro Creative Solutions is an in-house creative unit and Metro Life Panel is an online dedicated readers’ panel 

NON-LINEAR OPPORTUNITIES
Floor stickers, micro-sites, die-cut cover wraps, Bluetooth broadcasting, sound-chip newspapers, scented newspapers, pop-ups, metallic effect wraps, branded hand-distributors, sampling and music events

CONTACT INFORMATION

Alistair Ballantyne
Global sales director
t: +44 (0)207 016 1391
e: alistair.ballantyne@metro.lu

Michael Pennington
Head of overseas
t: +44 (0)207 016 1390
e: michael.pennington@metro.lu

Fiona McLeod
Head of client services
t: +44 (0)207 016 1382
e: fiona.mcleod@metro.lu

Paul Kingston
Sales director, UK
t: +44 (0)207 016 1392
e: paul.kingston@metro.lu 

RELATED NEWS

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NEWS

Metro sees Q2 revenue rise

(19 July 2010)

Free newspaper Metro International has seen its year-on-year revenue increase to ?54.4bn for the second quarter of 2010.

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NEWS

FT drops Amnesty’s Shell ad

(20 May 2010)

The Financial Times has been accused of refusing to publish an ad criticising oil giant Shell by Amnesty International.

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NEWS

P&G remains Russia’s largest advertiser

(30 March 2010)

Procter & Gamble was the top advertiser in Russia last year for the second year running despite slashing its budget by more than 40%.

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NEWS

Carrefour eyes expansion into India

(23 February 2010)

Carrefour is set to enter the Indian market with the opening of a wholesale cash-and-carry business.

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NEWS

Anniversary for free daily newspapers

(10 February 2010)

Metro International is celebrating fifteen years since it launched the first free daily newspaper this week.

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