PUBLISHER Holtzbrinck Publishing

EUROPEAN CIRCULATION 34,353

FREQUENCY Monthly                                         

WEBSITE www.scientificamerican.com

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PROFILE
Scientific American (Sci Am) targets decision makers around the world with content that combines science, technology, policy and business. The magazine aims bridge the gap between the research community and those who put new discoveries into action. Each issue identifies developments in energy, the environment and information science along with research and development across a range of fields.

 In Janurary 2009, Sci Am became part of scientific publisher Nature Publishing Group. This was followed by the unveiling of a redesigned website that focused on a number of channels and an increase in sub-channels. It also introduced a paywall for feature article; however content exclusive to the web has remained free. The move provides free-to-air access sponsorship opportunities.For 2010, Sci Am is adjusting its North American rate base to 450,000 to put it in line with other innovation-orientated titles. It will also produce a “policy maker” edition targeting major academic research centres, financial and business centres with a circulation between 200,000 and 250,000.

BRAND EXTENSIONS
Scientific American counts several organisations among its media partners including: California Academy of Science, AlwaysOn Going Green Conferences, AlwaysOn OnDC, Quick & Dirty Tips (Educational podcasts), Innocentive (Open-source innovation network), Biotechnology Industry Organization, Decade2 (Washington, D.C. policy events), 92Y Tribeca (Science talks and social networking), Upcycle Magazine, World Science Festival.

NON-LINEAR OPPORTUNITIES
Special issues for each month on neuroscience, energy and environment, medicine, "events that will change the world", origins and "world-changing ideas". Other ad opportunities include "the policy makers" edition, Scientific American MIND, nature journals, scientificamerican.com, nature.com, online reports, online polls, “free-to-air” content sponsorship, social media, podcasts and targeted distribution.

CONTACT INFORMATION

Patricia Meier Woster
Sales director, Publicitas
t: +44 (0) 20 7592 8327
e: patricia.meier@publicitas.com

Ane Elorriaga
Sales manager, Publicitas
t: +44 (0) 20 7592 8333
e: ane.elorriaga@publicitas.com

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