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ONE TO WATCH

The next wave of social interaction

12 June 2009

As Google prepares to launch its in-browser communication platform, Greg Brooks is sure that the ability to bring together the myriad conversations playing out across the web will be attractive to consumers and brands alike.

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Search giant protects homegrown interests

25 February 2009

As Google sounds a retreat from mobile social networking, Greg Brooks asks whether it has made costly mistakes or is simply protecting its own interests.

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Augmented Reality: when every picture tells a new story

16 February 2009

Pioneering mobile applications for smartphones are giving consumers the opportunity to overlay the real world with information from the virtual and give them an altered sense of reality through their camera lens, writes Greg Brooks

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Forget searching, simply Point & Find

02 December 2008

The mobile world is reported to be the first to experience the impact of a tough ad market. Greg Brooks finds that it may already have the answer to the downturn in the pipeline.

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Tokbox allows online video calling

26 September 2008

The consumption of online video and the appetite for social networking has grown exponentially in recent months – exemplified by the success of services such as YouTube and Facebook– but despite this, video calling has not become mainstream.

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Jivox revolutionises online video ads

17 July 2008

SpotRunner has made a splash in the traditional TV advertising world with its self- service approach. The firm has attracted more than $100m in investment including its latest round of $51m, from the likes of Daily Mail and General Trust (DMGT).

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12 May 2008

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Bluekai to put data up for auction

09 April 2008

Online advertising exchanges Right Media, AdECN and the Doubleclick Advertising Exchange will sit at the very centre of the combined advertising services of Yahoo!, Microsoft and Google in the future.

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Adknowledge aims to click with users

15 February 2008

Adknowledge positions itself as the place to go to get clicks beyond Google and Yahoo!.

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Scaglia Chews Over Babelgum

19 November 2007

Silvio Scaglia, the multi-millionaire founder of Babelgum, the internet television company, hopes fervently that his big rival, Joost, is a considerable success – at least for now.

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Blinkx has eye on the future

13 December 2007

Blinkx's system for indexing and retrieving video from the internet is predicted to transform video advertising.

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