Dentsu Aegis Network China has appointed Sara Si as the new chief executive of iProspect China.
Based in Shanghai, Si will be responsible for managing and developing a search and performance practice and will also take a critical role in driving collaboration between iProspect and other Dentsu Aegis Network brands.
The appointment will take effect immediately, and Si will report to Phil Teeman, group managing director of Dentsu Aegis Network China.
Teeman said: “Dentsu Aegis Network needs a prominent leader like Sara to accelerate our performance marketing capabilities. I believe her solid experience will bring out the best of iProspect and lead the brand to stand out in this highly competitive environment.”
Si has over 20 years’ experience in the media industry. Prior to joining Dentsu Aegis Network she was president of Future Media Trading in GroupM China where she led the enhancement and improvement of GroupM’s digital trading capability and focused on the development and business side. Before that, Si also played a key role in the development and growth of GroupM agencies including MindShare, Maxus and MEC, both at the agency and group levels in the China market.
Ruth Stubbs, chief executive of iProspect Asia Pacific, said: ”Sara is one of the longest serving media specialists in China. Her great perspective on the industry there combined with her agency leadership will add great value to iProspect. I look forward to seeing Sara power iProspect forward in China and provide our clients with excellent service in performance marketing.”
On her appointment Si said: “I’m very excited to join Dentsu Aegis Network China, the biggest and fastest-growing digital agency group here. It offers an unparalleled platform with significant digital infrastructure, strong business synergy and extensive client portfolio, I really look forward to taking on the challenge and leading iProspect China to realize the group’s goal in performance marketing.”
The news follows Dentsu Aegis Network’s internal restructure earlier this month.