Following its sponsorship of CNN’s The Circuit, international delivery business DHL is extending its brand campaign with the network on multiple platforms and a new CNN feature strand Trader.

CNN is DHL’s exclusive international media partner. The campaign includes sponsorship of The Circuit and Trader’s linear TV content as well as all online components on CNN.com and CNN Money, as well as spot advertising across the network.

Traders is a feature strand that follows the stories of trading goods and services worldwide. It will be aired fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos and on CNN US’s CNN Newsroom Weekend. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money.

Petra Malenicka, senior vice president, Europe and Americas, CNN International said: “We are delighted that DHL is expanding its exclusive relationship with CNN International to reach and engage with an audience of business decision-makers and influencers.

“Being strategically associated with relevant, high-quality content is an ideal way for DHL to connect with the CNN audience through multiple touchpoints and reiterate its excellence in logistics and enabling global business.”

Arjan Sissing, senior vice president, global brand marketing at Deutsche Post DHL Group said: “DHL sees examples every day of the positive influence that global trade can have on the world, so we are thrilled that Traders will be shining a light for a worldwide audience on the people who work so hard to make it a reality.”

This will be DHL’’s third year of sponsoring The Circuit.