DigitasLBi has promoted Paul Dalton to the role of chief media officer, international.

Dalton joins from the Publicis Groupe agency’s New York office, where he was executive vice president, communications planning.

He will relocate to London and report to DigitasLBi International chief executive Ewen Sturgeon, with responsibility for leading and growing the agency’s media offering across international markets.

Prior to joining Digitas in 2012, Dalton spent over a decade at ZenithOptimedia, latterly as senior vice president, ideas and innovation director.

Sturgeon said: “[Dalton] is a true innovator in media, as evidenced by the accolades he’s collected throughout his career. His highly strategic, data-driven approach and understanding of the role of creativity and content mean he’s perfectly placed to lead our media offering internationally.”

Dalton added: “DigitasLBi has the unique blend of data, technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m looking forward to working with our teams internationally to fully harness these capabilities.”