The European Association of Communications Agencies (EACA) has launched a major rebrand with a new www.eaca.eu website.
EACA’s new site showcases the more colourful, updated logo, as well as several new features to aid faster, smoother user navigation. Larger, high-resolution images and videos have also been a focus for the new digital design.
In parallel, EACA has launched Inspire!, a single hub for education and training opportunities in the commercial communications industry with the aim of raising industry standards and bridging the gap between academia and professionals in the advertising industry.
EACA represents 2,500 communications agencies and associations across Europe, with a focus on members’ needs and challenges reflected in the new interactive website redesign.
The European Institute for Commercial Communications Education (edcom) is a critical aspect of Inspire!, with students from 20 countries allowed access to edcom’s annual competitions and projects.
They are able to browse through future training opportunities for young professionals in the industry, with certification courses offered in partnership with the Institute of Practitioners in Advertising (IPA), LENS Academy and the Institute of Promotional Marketing (IPA) as well as Google Masterclass and Squared Online.
As part of the rebrand, the EACA International School of Advertising and Communications has also been renamed the EACA Academy.
“Our aim is to create a single hub where not only industry professional but also academics and students can turn for a wide range of education and training opportunities,” said EACA director general Dominic Lyle.
“Inspire! By EACA will open up opportunities for the various target groups from which our industry will ultimately benefit.”