Telegraph Media Group executive director Dave King has made the move to OOH, joining Exterion Media as UK managing director.
King’s appointment as of 23 January aims to grow franchise operations and accelerate revenue growth, leading its transition into a digital outdoor media company.
“OOH has proved itself over and over again,” commented King. “It’s remained resilient in tough times, and delivered market beating growth in the good times. The road ahead looks very exciting, and the medium is extremely well positioned.
“Exterion Media is a business that has transformed significantly, and now has the opportunity for a new period of growth as it transitions into a Digital Media Company powered by data.
“We have the opportunity to take this company to market leadership, through greater investment in digital and through the right culture and people. I believe we can digitise our business model faster than any of our competitors. I’m thrilled to be joining the team at this pivotal point.”
Prior to joining Telegraph Media Group, King was managing director of EMAP advertising and before that, head of investment at Carat. He started his career in television, with Ulster and Granada TV.
“Dave has made a fantastic contribution to Telegraph Media Group over the last 12 years,” said group chief executive officer Murdoch MacLennan. “He has been at the forefront of our shift to transforming into an industry leading Media Group and paving the way in developing new business models and revenue streams.
“As a key player in the UK’s advertising industry he has brought his insight and expertise to our business, the wider news media industry, and leaves us in a strong position to deal with the challenges we face.”
Exterion Media chief executive Shaun Gregory praised King’s calibre and “first class track record across all forms of media”.
“His career spans both the buy and sell side of our sector, and he has continually delivered results in every role he’s been in,” said Gregory.
“This is testament to Dave’s leadership, his passion for putting clients front and centre and his laser-like focus on the performance of the business. Dave is joining the business at a pivotal time as we embark on the next chapter of our journey. He is a very welcome and great addition to our leadership team, and clearly well suited to the world of private equity.”