Facebook launches full-screen mobile ad format Canvas | M&M Global

Facebook launches full-screen mobile ad format Canvas

Facebook has announced the launch of a new full-screen mobile ad format, Canvas, which it claims “solves the problem” of user frustration with slow-loading mobile ads.

Canvas offers brands a “fully customisable space” in which to use video, still images, text and call-to-action buttons, which opens up in users click on an ad on their News Feed.

Facebook claims the format was built “in collaboration with brands and agencies”, and that Canvas loads “10 times faster” than standard mobile web.

In a blog post, Facebook showed examples of Canvas campaigns created by advertisers including Burberry, Coca-Cola, ASUS, L’Occitane and Lowe.

Coke, for instance, used Canvas to promote its newly launched special series of aluminium bottles, and claimed the ads reached nearly 16 million people with an average viewing time of 18 seconds.

Canvas is available across all international markets from today (26 February) on iOS and Android devices.

“We made the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people,” said Chris Jones, head of creative technology at Facebook Creative Shop.

Separately, earlier this week Facebook rolled out its emoji ‘Reactions’, replacing its ‘Like’ button with six different responses, including Like, Love, Haha, Wow, Sad and Angry.

Facebook Reactions

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