Who is the new consumer?

09 February 2010

Technology and globalisation are driving huge changes in the way people think. Martina Lacey looks at what we can expect

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The Priorities for growth

09 February 2010

The WPP chief talks to Pip Brooking about the shifting balances of power affecting businesses

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Through the looking glass

09 February 2010

Martina Lacey throws her hat into the ring of predictions as recession fades, but the pace of industry change does not

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The Decade in Review

09 February 2010

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Ad networks wake up to regulation

04 December 2009

On 15 September 2008, Lehman Brothers filed for Chapter 11 bankruptcy protection. It marked the beginning of the current recession and the start of a very difficult period for advertising

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Teaching an old dog new campaign tricks

30 June 2009

Out-of-home is diffi cult to both measure and implement on a global, even regional, basis, but digital is breathing new life into the medium, says Martina Mackintosh.

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The true cost of free models

30 June 2009

The free provisions of news, music, and TV content online is wrecking havoc with traditional business models. What strategies then should the media industry adopt in the brave new freeconomy world, asks Greg Brooks.

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The passport to the tourist pot of gold

30 June 2009

Reaching would-be travellers is the challenge faced by destination marketers as they tackle the economic slump. Is pan-regional media the answer, asks Martina Mackintosh

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Sustainability in a recession

30 June 2009

For an organisation to talk up the principles of sustainability but fail to act on them no longer washes with the consumer; brands need to put responsible actions into motion and be honest about progress.

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Pouring money down the drain? Why ROI strategies still aren't watertight

30 June 2009

The precise meaning of ROI has become increasingly shrouded by ambiguities but brands risk wasting their advertising dollars if they fail to make their marketing objectives watertight, writes Martina Mackintosh.

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Writing a new page in the online book: the real opportunity in social media

09 February 2010

Taking the comments and opinions of users on social networking sites and harnessing them to give advertisers greater insight into their target audience’s interactions will be the next big step for brands, writes Greg Brooks

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Switch on your mobile phone please: a new category opens up for in-flight

30 March 2009

While international carriers prepare to embrace the era of the mobile phone in-flight, advertisers are rubbing their hands with glee at the prospect of a brand-new media tool with response-driven opportunities, reports Jo Bowman

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Creative accounting: the current imperative for creativity

30 March 2009

In-house creative teams have become the new must-have accessory for media owners eager to come across as intelligent and creative in their brand promotions while still watching their budget, says Martina Mackintosh

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No place for counterfeits: why brands can't buy trust

30 March 2009

As whole sectors come crashing down and consumer confidence hits an all-time low, how are brands trying to get the public to believe in what they have to say about their product and, crucially, start spending again, asks Olivia Solon

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