FindTheRipple is the first real-time platform for in-moment marketing that predicts content trends in a target audience campaigns.
Business name: FindTheRipple
Twitter: @findtheripple
Sector: Predictive analytics
Based in: London
Regions covered: Global
Founders:
Gianluca Angelici https://www.linkedin.com/in/gianlucaangelici
Deborah De Biase https://www.linkedin.com/in/deborah-de-biase-55a22920
What do each of you do?
Gianluca Angelici – CEO and Product manager
Deborah De Biase – Marketing and communications
Who are your major backers?
Collider accelerator
Simone Cimminelli
Baxi Partners
What’s the track record?
Results to date:
- £70K revenue
- 8 contracts signed
- £80K funding raised in total of which £50K were SEIS eligible
What’s the elevator pitch?
FindTheRipple is the first real-time platform for in-moment marketing that predicts content trends in a target audience
What does this mean?
Imagine if you are a marketer and could know today what will be trending tomorrow in your target audience: social media conversations, topics and stories. Imagine if you could react promptly to these trends with your own branded content. More time for creativity, great impact on target audience, sound advantage on the competition.
FindTheRipple web platform will make that possible! FindTheRipple is the predictive web platform that enables marketers and publishers to react in the moment to content trends relevant to their target audience and to create timely content.
What makes your company different from its competitors?
Our solution is the only one that allows content optimisation based on real-time trends predictions related to a specific target audience
FindTheRipple is the only technology that can currently deeply profile a target audience and allow content optimisation based on real-time trends predictions related to a specific target audience.
Who are your clients?
Our main targets are big and medium brands, social media agencies and publisher. Market research agencies and PR agencies are potential customers, too.
Our client portfolio today includes names like: Unilever, WeWork, Ferrero, We Engage, LUISS University.
How will your company change the world?
Probably we will not make the world better place, but we will improve marketers’ and publishers lives.
During their in moment marketing activities, they will benefit from a datawise approach, from knowing as earlier as possible which are the trends within their target audience and from having a selection of ready-to-use great relevant visual resources: (1) time saving – more time to focus on creativity to customise engaging content; (2) maximisation of the campaign ROI.
Who do you compete with?
Our competitive landscape is made up of 3 categories: (1) The influencers identification tools: Traackr and Affinio; (2) The social media listening tools: Brandwatch and Sysomos; (3) The viral content identification platforms: Storyful, NewsWhip, SocialFlow. (1) The influencers identification tools base their detailed analysis – target audience profiling/content optimisation – on what happened in the past, but they cannot do any prediction or real-time analysis. (2) The social media analytics tools can do analysis in real-time related to the performances of a brand, but they cannot do any prediction. (3) The viral content identification platforms can do analysis in real-time, only one can predict.
Who should be worried?
Conservative marketers and lazy social media managers.
If you could choose any investor globally who would it be?
Seed/series A investors with huge experience in media and marketing
